I love this! It’s so inspiring. We’ve all seen a zillion seat belt commercials in our time – this one is by far the best I’ve ever seen.
So, if you’ve had your head in the sand (I’ve been trying to think of a witty cyber related analogy, but can’t think of anything that relates to “Bush” and “Woods” right now) and haven’t spent 10 minutes coming up with adjectives then go here before you read any more.
I was totally enthralled by this very, very clever bit of viral marketing. It’s new. It’s exciting. It hasn’t been done before. Most of all, I love it because it’s clever.
The only thing I can’t quite understand is why they haven’t included ‘tweeted’ or ‘facebooked’ to the actions? Might have been a good idea to help it spread.
Well done to the team who came up with this and I hope a trolley full of awards heads your way soon!